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Connect. Inspire. Lead.
The nation’s only essential conference

June 19-21

Full. Video. Leader.
The nation’s only essential conference

June 19-21
MIAMI

Interior Page Hero Panel

June 19-21

COVID-19 Update

We are monitoring the COVID-19 pandemic and its impact on large gatherings such as VITAL. Please check this website again soon for more updates on the status of our annual meeting of essential hospitals.
An Exciting

Virtual Agenda

Virtual VITAL2020 offers an unparalleled program with multiple daily education sessions focused on executive leadership, policy and finance, population health improvement, and innovative care solutions.

Please note that this schedule is developing and subject to change. Please check back frequently for session times and other updates. All education sessions will be available on demand after this virtual conference ends.

VIEW THE DETAILED AGENDA

Education Sessions

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Speakers

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Days to Network

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Attendees

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Schedule at a Glance

(all times Eastern Daylight Time and subject to change)

DAY 1

Tue, Aug. 11
12–4 pm

DAY 2

Wed, Aug. 12
12–4 pm

DAY 3

Thu, Aug. 13
12–4 pm

DAY 4

Tue, Aug. 18
12–4 pm

DAY 5

Wed, Aug. 19
12–4 pm

DAY 6

Thu, Aug. 20
12–4 pm
View Detailed Agenda
VITAL 2019

3/4 Text With Header / White

Cancellations must be postmarked, faxed, or emailed to America’s Essential Hospitals byMay 25 for a full refund. Written cancellations made between May 26 and June 8 will be granted, less a $150 administrative fee. No refunds will be issued for cancellations received or postmarked after June 8.

Registrations are transferable among individuals from the same organization at no additional charge through June 8. A $150 processing fee will apply for any transfer requests received after June 8. Complimentary registrations are non-transferable.

All deadlines are through midnight Eastern Time of the specified date.

Questions? Contact membership@essentialhospitals.org.

Sponsorship

Opportunities

DIAMOND
SUPPORTER

THREE COMPLIMENTARY REGISTRATIONS
ADDITIONAL REGISTRATIONS AT MEMBER RATE
BRANDING

30-second video, to run before select education sessions and opening general sessions

Sponsor banner ad on screen before three sessions

Sponsor name, logo, and website link displayed on VITAL2020 conference site and association website

Acknowledgement on association social media (includes sponsor tagline, handle, and website link)

Verbal acknowledgement and a formal “thank you” in a general session Logo recognition in all pre-event emails

VIRTUAL BOOTH*

Representative must be available during designated booth hours. Company description, website link, and social media handles displayed for attendees

LEADS

Attendee data may be collected when attendees visit a virtual sponsor booth.

Sponsors may request one-on-one meetings with attendees using the scheduler.

CONTACT LISTS

Three education session attendance lists of sponsor’s choice Attendee list pre/post meeting (includes emails)

ADDITIONAL BENEFITS

Access to all conference sessions — available as on-demand content

Poster — case study to share with attendees in virtual poster hall

One lead introduction — custom email introduction from leadership for one-onone meeting with an attendee

Special banner ad — on top of conference homepage and high exposure on all marketing materials

* Option to book a meeting or demonstration, enabling a one-on-one live chat with attendees (have representative available).

GOLD SUPPORTER

TWO COMPLIMENTARY REGISTRATIONS
ADDITIONAL REGISTRATIONS AT MEMBER RATE
BRANDING

15-second video, to run before select education sessions

Sponsor banner ad on screen before two sessions

Sponsor name, logo, and website link displayed on VITAL2020 conference site and association website

Acknowledgement on association social media (includes sponsor tagline, handle, and website link)

Verbal acknowledgement and a formal “thank you” in a general session Logo recognition in all pre-event emails

VIRTUAL BOOTH*

Representative must be available during designated booth hours. Company description, website link, and social media handles displayed for attendees

LEADS

Attendee data may be collected when attendees visit a virtual sponsor booth.

Sponsors may request one-on-one meetings with attendees using the scheduler.

CONTACT LISTS

Two education session attendance lists of sponsor’s choice Attendee list pre/post meeting (includes emails)

ADDITIONAL BENEFITS

Access to all conference sessions — available as on-demand content

* Option to book a meeting or demonstration, enabling a one-on-one live chat with attendees (have representative available).

SILVER SUPPORTER

ONE COMPLIMENTARY REGISTRATION
ADDITIONAL REGISTRATIONS AT MEMBER RATE
BRANDING

10-second video, to run before select education sessions

Sponsor banner ad on screen before one session

Sponsor name, logo, and website link displayed on VITAL2020 conference site and association website

Acknowledgement on association social media (includes sponsor tagline, handle, and website link)

Verbal acknowledgement and a formal “thank you” in a general session Logo recognition in all pre-event emails

VIRTUAL BOOTH*

Representative must be available during designated booth hours. Company description, website link, and social media handles displayed for attendees

LEADS

Attendee data may be collected when attendees visit a virtual sponsor booth. Sponsors may request one-on-one meetings with attendees using the scheduler. CONTACT LISTS One education session attendance list of sponsor’s choice Attendee list pre/post meeting (includes emails)

ADDITIONAL BENEFITS

Access to all conference sessions — available as on-demand content

* Option to book a meeting or demonstration, enabling a one-on-one live chat with attendees (have representative available).

GENERAL SUPPORTER

REGISTRATIONS AT MEMBER RATE
BRANDING

Sponsor name, logo, and website link displayed on VITAL2020 conference site and association website

Acknowledgement on association social media (includes sponsor tagline, handle, and website link)

Logo recognition in all pre-event emails

ADDITIONAL BENEFITS

Access to all conference sessions — available as on-demand content

VITAL 2019

3/4 Text With Header / Light Gray

Cancellations must be postmarked, faxed, or emailed to America’s Essential Hospitals byMay 25 for a full refund. Written cancellations made between May 26 and June 8 will be granted, less a $150 administrative fee. No refunds will be issued for cancellations received or postmarked after June 8.

Registrations are transferable among individuals from the same organization at no additional charge through June 8. A $150 processing fee will apply for any transfer requests received after June 8. Complimentary registrations are non-transferable.

All deadlines are through midnight Eastern Time of the specified date.

Questions? Contact membership@essentialhospitals.org.

VITAL 2019

3/4 Text With Header / Dark Blue

Cancellations must be postmarked, faxed, or emailed to America’s Essential Hospitals byMay 25 for a full refund. Written cancellations made between May 26 and June 8 will be granted, less a $150 administrative fee. No refunds will be issued for cancellations received or postmarked after June 8.

Registrations are transferable among individuals from the same organization at no additional charge through June 8. A $150 processing fee will apply for any transfer requests received after June 8. Complimentary registrations are non-transferable.

All deadlines are through midnight Eastern Time of the specified date.

Questions? Contact membership@essentialhospitals.org.

VITAL 2019

3/4 Text With Header / Light Blue

Cancellations must be postmarked, faxed, or emailed to America’s Essential Hospitals byMay 25 for a full refund. Written cancellations made between May 26 and June 8 will be granted, less a $150 administrative fee. No refunds will be issued for cancellations received or postmarked after June 8.

Registrations are transferable among individuals from the same organization at no additional charge through June 8. A $150 processing fee will apply for any transfer requests received after June 8. Complimentary registrations are non-transferable.

All deadlines are through midnight Eastern Time of the specified date.

Questions? Contact membership@essentialhospitals.org.

Superheadline

Two Column Text with Headers

SuperShuttle: Claim your luggage on the lower level. Proceed to the upper level and outside to the outer curb. Follow the blue SuperShuttle signs to their uniformed Airport Guest Coordinators in teal jackets, who will arrange SuperShuttle transportation to the hotel.

Note: From 1–5 am, waits can be 30–45 minutes.
Fare: $17.00 per person. Tickets may be purchased as you board.
415.558.8500/650.558.8500
www.supershuttle.com

Bay Area Rapid Transit (BART): The BART station at SFO is located on Level 3 of the International Terminal. The station has two entrances: a “walk-in” entrance on Level 3 and another accessible from “AirTrain,” the airport’s unmanned shuttle train that connects various airport terminals. All domestic and international flights are a short walk (15 minutes or less) from the SFO BART station. Take BART train to the Powell Street station. Walk 3 blocks up Powell St., and the hotel is on the left side.

Fare: $8.95 per person, each way, $3.05 youth, senior or RTC Clipper card, each way
Hours: 4 am–11:45 pm (weekdays), 6 am–11:45 pm (Saturday), 8 am–11:45 pm (Sunday)
www.bart.gov

Superheadline

Two Column Text with Headers

SuperShuttle: Claim your luggage on the lower level. Proceed to the upper level and outside to the outer curb. Follow the blue SuperShuttle signs to their uniformed Airport Guest Coordinators in teal jackets, who will arrange SuperShuttle transportation to the hotel.

Note: From 1–5 am, waits can be 30–45 minutes.
Fare: $17.00 per person. Tickets may be purchased as you board.
415.558.8500/650.558.8500
www.supershuttle.com

Bay Area Rapid Transit (BART): The BART station at SFO is located on Level 3 of the International Terminal. The station has two entrances: a “walk-in” entrance on Level 3 and another accessible from “AirTrain,” the airport’s unmanned shuttle train that connects various airport terminals. All domestic and international flights are a short walk (15 minutes or less) from the SFO BART station. Take BART train to the Powell Street station. Walk 3 blocks up Powell St., and the hotel is on the left side.

Fare: $8.95 per person, each way, $3.05 youth, senior or RTC Clipper card, each way
Hours: 4 am–11:45 pm (weekdays), 6 am–11:45 pm (Saturday), 8 am–11:45 pm (Sunday)
www.bart.gov

Superheadline

Two Column Text with Headers

SuperShuttle: Claim your luggage on the lower level. Proceed to the upper level and outside to the outer curb. Follow the blue SuperShuttle signs to their uniformed Airport Guest Coordinators in teal jackets, who will arrange SuperShuttle transportation to the hotel.

Note: From 1–5 am, waits can be 30–45 minutes.
Fare: $17.00 per person. Tickets may be purchased as you board.
415.558.8500/650.558.8500
www.supershuttle.com

Bay Area Rapid Transit (BART): The BART station at SFO is located on Level 3 of the International Terminal. The station has two entrances: a “walk-in” entrance on Level 3 and another accessible from “AirTrain,” the airport’s unmanned shuttle train that connects various airport terminals. All domestic and international flights are a short walk (15 minutes or less) from the SFO BART station. Take BART train to the Powell Street station. Walk 3 blocks up Powell St., and the hotel is on the left side.

Fare: $8.95 per person, each way, $3.05 youth, senior or RTC Clipper card, each way
Hours: 4 am–11:45 pm (weekdays), 6 am–11:45 pm (Saturday), 8 am–11:45 pm (Sunday)
www.bart.gov

Superheadline

Two Column Text with Headers

SuperShuttle: Claim your luggage on the lower level. Proceed to the upper level and outside to the outer curb. Follow the blue SuperShuttle signs to their uniformed Airport Guest Coordinators in teal jackets, who will arrange SuperShuttle transportation to the hotel.

Note: From 1–5 am, waits can be 30–45 minutes.
Fare: $17.00 per person. Tickets may be purchased as you board.
415.558.8500/650.558.8500
www.supershuttle.com

Bay Area Rapid Transit (BART): The BART station at SFO is located on Level 3 of the International Terminal. The station has two entrances: a “walk-in” entrance on Level 3 and another accessible from “AirTrain,” the airport’s unmanned shuttle train that connects various airport terminals. All domestic and international flights are a short walk (15 minutes or less) from the SFO BART station. Take BART train to the Powell Street station. Walk 3 blocks up Powell St., and the hotel is on the left side.

Fare: $8.95 per person, each way, $3.05 youth, senior or RTC Clipper card, each way
Hours: 4 am–11:45 pm (weekdays), 6 am–11:45 pm (Saturday), 8 am–11:45 pm (Sunday)
www.bart.gov

Who

Should Attend

VITAL2020 meets you where you are in your career and gives you insights, strategies, and connections to reach a new level of success. Conference attendees represent diverse leaders who shape the future of essential hospitals and the vulnerable people and communities they serve.
Featured

Speakers

VITAL2020 brings together expert speakers to invigorate, inspire, and energize leaders from essential hospitals. These thought-provoking presentations, focused on enduring growth and success in the ever-evolving health care market, are the center of the VITAL2020 conference.
Check the shedule
Make

Connections

With rich networking opportunities, you will build relationships that last long after the conference ends. Join a vibrant community of leaders to help shape the future of essential hospitals and their patients.
Meet the speakers
Super Headline

Half Width with Quarter Callouts / Dark

A workshop is embedded into a conference; it doesn’t take place on its own, but it takes place during the main conference.
Workshop

Moderators

One of the things that distinguishes ADAPT from other continuing professional programs is the quality of our online moderators.
Check the shedule
Check the

Schedule

Brand and business strategy is there to define where brands need to go. And since the world is on fire, that’s a whole lot of fun.
Meet the speakers
Super Headline

1/3 Width Title and Callouts / White

Contact us at membership@essentialhospitals.org

Registration Info

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Read more

FAQs

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Read more
Benefits

Two Columns with Header and Flexible Content Area

Make

Connections

VITAL2019 provides networking opportunities to reach a new level of success. Conference attendees represent diverse leaders who shape the future of essential hospitals and the vulnerable people and communities they serve procedures.
Who Should Attend?
Pre-conference

Workshops

Essential hospitals undertaking this work rely heavily on data and HIT systems to understand the impact of social determinants of health on patients and communities, to implement and coordinate efforts, and to measure and evaluate progress.
Learn About Workshops

Full Width Callout / Dark

Demonstrate your commitment to the mission of essential hospitals and help your organization shape a strategy for success.
Register Today

Check the schedule or meet all speakers

Full Width Callout / Light Blue

Demonstrate your commitment to the mission of essential hospitals and help your organization shape a strategy for success.
Register Today

Check the schedule or meet all speakers

Super Headline

Accordions

Can be used in one or two columns and embedded within the schedule.
  • Compatibility / Please read first
  • Roundtables and debates
  • Title and Abstract
  • Finalizing the submission
Compatibility / Please read first
Phosfluorescently engage worldwide methodologies with web-enabled technology. Interactively coordinate proactive e-commerce via process-centric “outside the box” thinking. Completely pursue scalable customer service through sustainable potentialities. Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or “organic” sources.
Roundtables and debates
Phosfluorescently engage worldwide methodologies with web-enabled technology. Interactively coordinate proactive e-commerce via process-centric “outside the box” thinking. Completely pursue scalable customer service through sustainable potentialities. Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or “organic” sources.
Title and Abstract
Phosfluorescently engage worldwide methodologies with web-enabled technology. Interactively coordinate proactive e-commerce via process-centric “outside the box” thinking. Completely pursue scalable customer service through sustainable potentialities. Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or “organic” sources.
Finalizing the submission
Phosfluorescently engage worldwide methodologies with web-enabled technology. Interactively coordinate proactive e-commerce via process-centric “outside the box” thinking. Completely pursue scalable customer service through sustainable potentialities. Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or “organic” sources.
  • Roundtables and debates
  • Title and Abstract
  • Compatibility / Please read first
  • Finalizing the submission
Roundtables and debates
Phosfluorescently engage worldwide methodologies with web-enabled technology. Interactively coordinate proactive e-commerce via process-centric “outside the box” thinking. Completely pursue scalable customer service through sustainable potentialities. Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or “organic” sources.
Title and Abstract
Phosfluorescently engage worldwide methodologies with web-enabled technology. Interactively coordinate proactive e-commerce via process-centric “outside the box” thinking. Completely pursue scalable customer service through sustainable potentialities. Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or “organic” sources.
Compatibility / Please read first
Phosfluorescently engage worldwide methodologies with web-enabled technology. Interactively coordinate proactive e-commerce via process-centric “outside the box” thinking. Completely pursue scalable customer service through sustainable potentialities. Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or “organic” sources.
Finalizing the submission
Phosfluorescently engage worldwide methodologies with web-enabled technology. Interactively coordinate proactive e-commerce via process-centric “outside the box” thinking. Completely pursue scalable customer service through sustainable potentialities. Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or “organic” sources.

Alternating Photos and Text Callouts

https://vital.essentialhospitals.org/wp-content/uploads/2015/10/portfolio_10.jpg
Smart

eCommerce

Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate customer service. Completely pursue scalable customer.
More details
Sketching

Interfaces

Holisticly predominate extensible testing procedures for reliable supply chains. Dramatically engage top-line web services. Energistically scale future-proof core.
More details
https://vital.essentialhospitals.org/wp-content/uploads/2015/10/portfolio_09.jpg
https://vital.essentialhospitals.org/wp-content/uploads/2015/10/portfolio_10.jpg
UX is dead

Long live UX

Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate testing procedures. Dramatically synthesize integrated schemas.
More details
Missed

Connections

Phosfluorescently engage worldwide methodologies with web-enabled technology and proactive e-commerce. Quickly disseminate superior deliverables.
More details
https://vital.essentialhospitals.org/wp-content/uploads/2015/10/portfolio_09.jpg

Specialty Content Panels

Counting Down Dark

Bridge knowledge and success at VITAL2019, the annual meeting of America’s Essential Hospitals, June 19–21, in Miami
:hrs:min:sec

Counting Down

Bridge knowledge and success at VITAL2019, the annual meeting of America’s Essential Hospitals, June 19–21, in Miami
:hrs:min:sec
Leadership

Keynote Speakers

Virtual VITAL2020 features more than 40 speakers—member, staff, and industry experts who will share insights on health care practice and policy, innovative care strategies, disparities and other timely issues, and approaches to better efficiency and outcomes.
https://vital.essentialhospitals.org/wp-content/uploads/2020/07/WrightLassiter.png
Featured Speaker

Wright Lassiter, III

President and CEO
Henry Ford Health System
https://vital.essentialhospitals.org/wp-content/uploads/2020/07/SusanEhrlich.png
Featured Speaker

Susan Ehrlich, MD, MPP

CEO
Zuckerberg San Francisco General Hospital and Trauma Center
https://vital.essentialhospitals.org/wp-content/uploads/2020/07/ChristineNeuhoff.png
Featured Speaker

Christine Neuhoff, JD, MBA

System Vice President, Chief Legal Officer
St. Luke’s Health System
https://vital.essentialhospitals.org/wp-content/uploads/2019/03/Santiagopic.jpg
KEYNOTE SPEAKER

John Barnes

President and CEO
The MetroHealth System
https://vital.essentialhospitals.org/wp-content/uploads/2019/03/Saunderspic.jpg
KEYNOTE SPEAKER

John Barnes

President and CEO
The MetroHealth System
https://vital.essentialhospitals.org/wp-content/uploads/2018/09/gA6cp1PC_400x400.jpg
KEYNOTE SPEAKER

John Barnes

President and CEO
The MetroHealth System
https://vital.essentialhospitals.org/wp-content/uploads/2019/03/Teitelbaumpic.png
KEYNOTE SPEAKER

John Barnes

President and CEO
The MetroHealth System
Super Headlin

Small Speakers / Dark Blue

Can be used on workshop pages to link to speaker profiles.
https://vital.essentialhospitals.org/wp-content/uploads/2019/02/Emanuel-HeadShot.jpg
Jason

Peterson

Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing.
https://vital.essentialhospitals.org/wp-content/uploads/2019/04/Kleboldpic4.png
Ann

Coleman

Brand and business strategy is there to define where brands need to go. And since the world is on fire.
Main venue

Miami Conference Hall

Events are held in the Main hall, workshops in Second floor meeting rooms

Address

123 Main St, Miami, FL

Website

hotelwebsite.com

Venue & Travel Details

Learn More

Our VITAL2020 Sponsors

Thank you to our 2020 sponsors:
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Logo Slider

Thank you to our 2018 sponsors:
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Become a Sponsor

When you support America’s Essential Hospitals, you invest in the future of high-quality health care for all, especially vulnerable people. You also raise your profile as an organization aligned with our members through a commitment to the best possible care for all people.

From last year

Check out the gallery from our conference held in 2018 in San Francisco.
https://vital.essentialhospitals.org/wp-content/uploads/2018/10/Engage1-540x540.jpg
https://vital.essentialhospitals.org/wp-content/uploads/2018/10/Main1-540x540.jpg
https://vital.essentialhospitals.org/wp-content/uploads/2018/10/Engage2-540x540.jpg
https://vital.essentialhospitals.org/wp-content/uploads/2015/10/portfolio_10-540x540.jpg
https://vital.essentialhospitals.org/wp-content/uploads/2018/10/Engage3-540x540.jpg
https://vital.essentialhospitals.org/wp-content/uploads/2015/10/portfolio_09-540x540.jpg
https://vital.essentialhospitals.org/wp-content/uploads/2015/10/portfolio_08-540x540.jpg
https://vital.essentialhospitals.org/wp-content/uploads/2015/10/portfolio_07-540x540.jpg
https://vital.essentialhospitals.org/wp-content/uploads/2015/10/portfolio_06-540x540.jpg
https://vital.essentialhospitals.org/wp-content/uploads/2015/10/portfolio_05-540x540.jpg
https://vital.essentialhospitals.org/wp-content/uploads/2015/12/photo_1_full-540x540.jpg
https://vital.essentialhospitals.org/wp-content/uploads/2015/10/portfolio_02-540x540.jpg
Early Bird
Members

$1145

Full Members
  • Early Bird (through May 1)
  • $1295 May 2-onsite
Register
Nonmembers

$1595

Government and Nonprofit
  • Early Bird (through May 1)
  • $1795 May 2-Onsite
Register
Nonmembers

$3000

Corporate
Register

Latest tweets

Don’t be uninformed. Get the latest update
@OurHospitals – 3 hours

Proud to be one of 300+ groups supporting the Improving Social Determinants of Health Act of 2021. Thanks to…

@OurHospitals – 4 hours

Looking to start the new year by filling vacant openings? Recruit for your open positions on our #CareerFinder…

@OurHospitals – 6 hours

A new website launched by contains info on the administrative dispute resolution process for covered…

@OurHospitals – 8 hours

to our public unveiling 40 years ago this week: the cover of the invitation to the “Lame Duck Ball” founder La…

@OurHospitals – 9 hours

On Jan. 8, approved a block grant proposal for Tennessee. This is the first of a kind approval. Learn more…

@OurHospitals – 11 hours

update: New toolkits from | updates provider relief fund reporting timeline.

@OurHospitals – 2 days

On the Hill: What is next on ? | Biden administration gears up for an active start to the presidency, i…

@OurHospitals – 2 days

Our CEO writes in that as the admin begins its first 100 days, focusing on the s…

@OurHospitals – 6 days

Do you work in patient experience at an ? We are excited to offer a new shared learning benefit f…

@OurHospitals – 6 days

Job searching during a can be tough. Our can help ease the stress with a free resume review…

@OurHospitals – 1 week

Data from shows significant variation in administered by states. Learn more about which…

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update: Info on new variants | New study in on asymptomatic infections | updates…

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Guidelines and Notes

Buttons

All full-width callout panel buttons should be BLUE FILLED, BIG.
All other buttons should be BLUE OUTLINE, MEDIUM.
Icons can be used with both styles.
BLUE WITH ICON
BLUE OUTLINEBLUE OUTLINE

Background Colors

Dark Blue: #003170
Light Blue: #e6f5fc
Light Gray: #f1f1f1
White: #ffffff

Brand Red: #F05135
Dark Red: #903120
Light Red: #fdedea

**Panels should always alternate colors. No two panels of the same color should touch.